A space inside one of the most visited halls in the exhibition centre
which aims to offer a new vision of natural stone, its interpretation
and consequent potential uses, giving cues and ideas to the world of
design and architecture following the wishes of industry players that
currently point to hospitality and sharing.
The Natural Stone Vision is an open space, a cube, black on the outside
and white on the inside, built to encourage an exchange of ideas, a
dialogue between companies, influencers, International architects and
designers, to encourage¡±open-mindedness¡±, to share tales of different
experiences connected with the fascinating, age-old world of marble and
natural stone in general.
Because this is what the stone market asks of the world of Architecture
and Design: the possibility to use these products, which up to now have
been used in traditional ways, to express new ideas and to find
radically innovative working relationships using a common, contemporary
language as well as technology.
The experience of thousands of years of processing marble and the
desire to welcome new challenges and changes have enabled this project
to materialise. It is due to take place over the four exhibition days
with meetings with personalities connected to International
architecture such as Aldo Cibic, Giulio Cappellini, Michele De Lucchi,
Enzo Calabrese and Teresa Sapej.
A large, symbolic table will unite everyone, each with his/her own
contribution, ideas and personal vision. At the end of the four days
all these ideas will be brought together to formulate the Natural Stone
Vision, a summary of all the projects, a global philosophy around stone
products which are changing and guidelines for a future approach to the
world of design.
This is definitely a case of work in progress which begins with the
announcement of the Natural Stone Vision at the Milanese Design Week:
Zona Tortona will in fact be hosting what will be the emblem of the
project for this 2008, that is hospitality, meeting-you.
A large marble door in the Superstudio Pi¨´ (a place with a
long-standing tradition in International design) will meet the large
number of architects, designers, ¡°design-addicted¡± and international
press to offer a taste of the great excitement in the run up to the new